The future of link in bio
For ten years, "link in bio" meant a list of buttons sending your followers somewhere else. Creator stores bolted on a checkout — but you still make the product in Canva or ChatGPT, host it on a course site, email it with another app and lose buyers every time TikTok's in-app browser breaks the chain. Swazy ends all of that. You make the product here, host it here, sell it here and run it here — and followers tap, try, pay and start in one place, without ever leaving TikTok or Instagram.
The TikTok link-in-bio problem
TikTok limits external link chains in its in-app browser and pushes people out to their phone's browser — which is where most link-in-bio sales die. Swazy was engineered so the whole journey never forms a chain: your followers tap, try, pay and start without ever leaving TikTok (or Instagram).
You never have to leave Swazy to make, host, sell or run your products. Cancel the stack.
Canva· Designing your ebook, workbook, challenge or course
150 designed product templates, 10 story styles, a full PDF designer and a built-in stock photo library. You design it in Swazy.
ChatGPT· Writing and planning the product
Swazy's AI writes and builds the whole product in your voice — from one sentence or your own notes and PDFs — then edits your page, prices and emails for you.
Kajabi, Teachable· Hosting your course
Full courses with modules and lessons, videos, quizzes and progress, in a member classroom your buyers log in to.
Stan, Beacons, Linktree· Your link in bio and checkout
77 link-in-bio designs with checkout on the page, memberships, payment plans, discount codes, order bumps, upsells and bundles.
Kit, Mailchimp· Emailing your list
Email marketing and automations to your own list — welcome, launch, after-purchase and free-to-paid emails — built in.
Calendly· Booking 1:1 calls
Paid or free call booking against your working hours, with calendar invites.
Group-challenge and community tools· Running a challenge with a group
Groups with start dates, days that open for everyone at once, live calls and webinars with reminder emails (bring your Zoom or Meet link), replays, submissions and every member's progress.
Google Drive, Gumroad· Delivering files and videos
Files, resources and lesson videos (upload clips or link YouTube, Vimeo or Loom) delivered inside the product, unlocked the moment someone pays.
Challenges, full courses, interactive guides and PDFs are made inside Swazy — from 150 templates or with Swazy's AI — and hosted, sold and delivered from your link. No Canva, no ChatGPT, no course platform, no separate checkout, email or booking app.
Describe it — or drop in your notes and PDFs — and Swazy's AI builds the whole thing: every day or lesson written, the tools built, photos picked and a matching PDF designed. Other link-in-bio tools make you show up with a finished product.
Buyers attend in their own Swazy classroom: days or lessons that open on schedule, your videos, quizzes, progress, streaks, live calls with reminders and a place to hand in their work. Finishers get results — and buy your next thing.
Start a group on a date, open each day for everyone at once, host live calls and webinars, post replays and see every member's progress and submissions. Between groups, your page collects a waitlist for the next one.
TikTok's in-app browser limits external link chains and can push buyers out to their phone's browser. On Swazy there's no chain: the page, checkout and product are one link and payment is embedded on the page — so followers tap, pay and start without leaving TikTok (or Instagram).
Email marketing and automations, memberships, payment plans, discount codes, order bumps, one-tap upsells, bundles, waitlists and call booking — all included. No upgrade walls.
150 product templates that each look and move differently, and 77 link-in-bio designs checked for readable colors — plus 14 languages for your buyers.
2% on Starter, 1% on Pro, 0.5% on Studio — never the 9% cut Beacons and Linktree take on their cheaper plans, or Gumroad's 10% + $0.50.
The link list (Linktree) sends people away from your bio to a store, a course site, a booking page — and every hop loses buyers. The creator store (Stan, Beacons, Komi) brought checkout closer, but you still build the product in other apps, and buyers mostly get a file they download and never open. Course websites (Kajabi, Teachable) were built for desktop and priced for businesses. And none of them were built for TikTok's in-app browser, which limits exactly the link chains they depend on.
Your followers live in the Instagram and TikTok apps. The future of link in bio is a link that is the product, the store and the checkout — built for the phone they're holding.
Three things no other link in bio does together: you make the product inside it (challenges, full courses, guides and PDFs — from 150 templates or with AI), your buyers attend it in a real classroom with live calls and groups, and the whole journey works inside TikTok's in-app browser because there's no link chain to break.
Linktree is built around a list of links that send followers elsewhere, and its cheaper plans take 9% of every product sale — zero seller fees costs $35/month. Swazy builds and sells the product itself from $19/month with a 2% fee (checked September 28, 2026).