Link in bio, explained
A link in bio is the single clickable link you can put on your Instagram or TikTok profile. Because posts and videos usually can't carry clickable links, creators say “link in bio” to send people there. Most people use a link-in-bio page — one page with all their links. The best ones now go further: an all-in-one link in bio like Swazy hosts your products, checkout and delivery on that same page, so followers can buy without leaving the app.
The TikTok link-in-bio problem
TikTok limits external link chains in its in-app browser and pushes people out to their phone's browser — which is where most link-in-bio sales die. Swazy was engineered so the whole journey never forms a chain: your followers tap, try, pay and start without ever leaving TikTok (or Instagram).
You never have to leave Swazy to make, host, sell or run your products. Cancel the stack.
Canva· Designing your ebook, workbook, challenge or course
150 designed product templates, 10 story styles, a full PDF designer and a built-in stock photo library. You design it in Swazy.
ChatGPT· Writing and planning the product
Swazy's AI writes and builds the whole product in your voice — from one sentence or your own notes and PDFs — then edits your page, prices and emails for you.
Kajabi, Teachable· Hosting your course
Full courses with modules and lessons, videos, quizzes and progress, in a member classroom your buyers log in to.
Stan, Beacons, Linktree· Your link in bio and checkout
77 link-in-bio designs with checkout on the page, memberships, payment plans, discount codes, order bumps, upsells and bundles.
Kit, Mailchimp· Emailing your list
Email marketing and automations to your own list — welcome, launch, after-purchase and free-to-paid emails — built in.
Calendly· Booking 1:1 calls
Paid or free call booking against your working hours, with calendar invites.
Group-challenge and community tools· Running a challenge with a group
Groups with start dates, days that open for everyone at once, live calls and webinars with reminder emails (bring your Zoom or Meet link), replays, submissions and every member's progress.
Google Drive, Gumroad· Delivering files and videos
Files, resources and lesson videos (upload clips or link YouTube, Vimeo or Loom) delivered inside the product, unlocked the moment someone pays.
Challenges, full courses, interactive guides and PDFs are made inside Swazy — from 150 templates or with Swazy's AI — and hosted, sold and delivered from your link. No Canva, no ChatGPT, no course platform, no separate checkout, email or booking app.
Describe it — or drop in your notes and PDFs — and Swazy's AI builds the whole thing: every day or lesson written, the tools built, photos picked and a matching PDF designed. Other link-in-bio tools make you show up with a finished product.
Buyers attend in their own Swazy classroom: days or lessons that open on schedule, your videos, quizzes, progress, streaks, live calls with reminders and a place to hand in their work. Finishers get results — and buy your next thing.
Start a group on a date, open each day for everyone at once, host live calls and webinars, post replays and see every member's progress and submissions. Between groups, your page collects a waitlist for the next one.
TikTok's in-app browser limits external link chains and can push buyers out to their phone's browser. On Swazy there's no chain: the page, checkout and product are one link and payment is embedded on the page — so followers tap, pay and start without leaving TikTok (or Instagram).
Email marketing and automations, memberships, payment plans, discount codes, order bumps, one-tap upsells, bundles, waitlists and call booking — all included. No upgrade walls.
150 product templates that each look and move differently, and 77 link-in-bio designs checked for readable colors — plus 14 languages for your buyers.
2% on Starter, 1% on Pro, 0.5% on Studio — never the 9% cut Beacons and Linktree take on their cheaper plans, or Gumroad's 10% + $0.50.
You add one URL to your profile. When someone taps it, the app opens that page in its in-app browser. A link-in-bio page turns that one URL into many options — your products, content, socials and bookings.
They've evolved in three steps:
Lead with the one thing you most want people to do — usually your product or offer — then your free resource or email sign-up, then your content and socials. Keep it short: every extra choice is a reason to leave.
It means the clickable link on the creator's profile — tap their name, then tap the link on their profile page.
Swazy — the all-in-one link in bio. You make the product in Swazy (challenges, courses, guides, PDFs) and followers buy and start it right on the page.
Many start free for a list of links. Selling tools usually cost extra; Swazy includes the product builder, checkout, email and more.