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Build an Email List From Your Link in Bio: 3 Automations That Do the Work

· 7 min read

Build an email list from your link in bio by offering something free in exchange for an email — a guide, a challenge, a waitlist — and let three automations do the follow-up: a welcome, a nudge from free to paid, and a keep-going reminder for people who stall.

Give people a reason to sign up

  • A free guide or mini challenge that solves one small problem.
  • A waitlist for your next launch, with the opening date.
  • A subscribe button on your page for people who just want to hear from you.

Automation 1: the welcome

Sent right after they join. Say thanks, deliver what they asked for, and tell them what to expect from you. Short and warm.

Automation 2: free to paid

A few days after someone gets your free product, introduce the paid one that's the natural next step. Skip it for people who already bought it, and stop the moment they buy.

Automation 3: keep going

Most people who don't finish a product simply fall behind. A friendly reminder when someone hasn't made progress in a few days — with the next day or lesson named — brings a lot of them back.

Keep it legal and kind

  • Only email people who signed up or bought from you.
  • Every marketing email needs an unsubscribe link and your mailing address.
  • Imported contacts need their consent.

Questions

Do I need a separate email tool?

Not on Swazy — email marketing and automations are built in. If you already use Kit, Mailchimp or beehiiv, Swazy can send new subscribers and buyers there too.

How often should I email my list?

Often enough that they remember you — weekly is a good start — and only when you have something useful to say.

Keep reading

ProductsHow to Launch a 7-Day Challenge Your Followers Actually FinishPlan a challenge people complete: a day-1 quick win, daily steps under 20 minutes, a midpoint milestone, and a launch plan for your link in bio.8 min readSellingHow to Price Your First Digital ProductA simple way to price a challenge, course or guide: start from the outcome, anchor against what buyers already pay for, and test with a launch discount.6 min readSellingHow to Sell Digital Products From Your Link in BioA step-by-step guide to turning your link in bio into a store: what to sell first, how checkout should work on a phone, and how to get your first sale.7 min read

Build it, sell it and run it from one link.

Swazy is the all-in-one link in bio: make challenges, courses and guides with AI, sell them with checkout on your page, and run your community, calls and email in the same place.

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