How to Write a Link in Bio That Converts
· 6 min read
A link in bio that converts shows your face and one line about who you help at the top, puts your main offer first as a big button or card, keeps the list short, and makes every button say what happens next. Everything else — colors, fonts, extra links — comes after.
The top of the page
- Your photo — a clear, well-lit face beats a logo for personal brands.
- One line — who you help and with what. Not a list of titles.
- Your socials — so people can check you're real.
The first thing they can tap
Put the one offer you most want people to take first — and make it bigger than the rest. On Swazy that's the Featured layout's big card, the first tile in Grid, or a Spotlight page built around one challenge.
Buttons that say what happens
- “Join the challenge” beats “Click here”.
- “Get the free guide” beats “Download”.
- “Book a call” beats “Contact”.
Fewer, better links
Every extra link splits attention. Keep what earns its spot: your main product, a free thing to join your list, and maybe one or two others. Group affiliate picks and codes together so they don't crowd your own products.
Small details that add up
- Photos load fast and look sharp on a phone.
- Colors are readable — text and buttons pass contrast checks.
- A way to subscribe for people who aren't ready to buy.
- Your page is indexable so people searching your name find it.
Questions
How many links should a link in bio have?
As few as possible — usually three to five. Lead with one main offer and make it the biggest thing on the page.
What should my bio say?
Who you help and with what, in one line, in your own words. Save the details for your product pages.