How Coaches and Consultants Should Use Their Link in Bio
· 6 min read
Coaches and consultants turn followers into clients with a simple ladder on their link in bio: a free resource that proves you can help, a self-paced program for people not ready for 1:1, and paid calls for those who are. You don't need a website for any of it.
Rung 1: a free resource
A checklist, a short guide or a 3-day email course that solves one small problem. It earns trust and an email address — then your welcome automation introduces the next step.
Rung 2: a self-paced program
Your method as a course or challenge people can start today. It serves people who can't afford your time yet, and it qualifies the ones who later book calls.
Rung 3: calls
- A focused session with a clear outcome, like a strategy call or an audit.
- A package as a payment plan or monthly membership for ongoing coaching.
- Group calls inside your program for people who want access without 1:1 prices.
Tie it together
Offer a call as an upsell after someone buys the program, and a discount on the program to people who got the free resource. Put your community in the middle — clients who talk to each other stay longer.
Questions
Should coaches sell courses or calls?
Both. A self-paced program serves people who aren't ready for 1:1 and makes your calls an easy next step for those who are.
Can I sell coaching as a monthly membership?
Yes — make any paid product a weekly, monthly or yearly membership, and let new members start free for a set number of days if you like.